Crypto Briefing July 18, 2026

FIFA’s unpopular hydration breaks are a billion-dollar ad play, and crypto is quietly embedded in the strategy

FIFA’s unpopular hydration breaks are a billion-dollar ad play, and crypto is quietly embedded in the strategy

FIFA plans to review unpopular World Cup hydration breaks worth over $1B in ad revenue, while its digital collectibles platform runs on Avalanche

The post FIFA’s unpopular hydration breaks are a billion-dollar ad play, and crypto is quietly embedded in the strategy appeared first on Crypto Briefing.

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